One of the most critical errors businesses make is ignoring SEO in the initial web design and development process. We here busting tips for SEO friendly website design and best practices you can use for SEO and ensure higher ranking in search engine results pages (SERPs).
Well designed, informative and professional website is one the prominent requirement of today’s competitive world. But such features will not ensure to generate traffic or increase customers on your website. Having an SEO friendly website is must for enhancing visibility, website rank and generating business.
There are certain features which are required to be developed to create a website SEO friendly. Such a website which is SEO friendly will not only enhances traffic but also gives brand credibility.
For the purpose of fulfilling the objective SEO friendly website following features is required, which are discussed:
1. SEO Friendly Site URL Structure
From SEO point of view URL of a website should be meaningful and straightforward. If URL is SEO friendly then such website ranks well otherwise getting high rank becomes difficult. For SEO friendly URL, it is important to limit categories in the link and if categories are to be linked then such should be linked with the use of hyphens and not with underscores.
For example a URL, such as http://backlinko.com/how-to-get-backlinks-with-guestographics
is less SEO friendly and search engines finds it difficult determine the page. Rather http://backlinko.com/how-to-get-backlinks is more SEO friendly URL.
Make sure that your website developer should implement logical and semantic URL and every page should be controlled.
2. Create an XML Sitemap
The sitemaps help in direct communication with the search engines. Whenever there is any change in the content, the sitemaps alert the search engines in order to ensure that the altered content is indexed at a faster pace. The sitemaps could be extremely helpful in indicating content origination.
3. Usage of Robots.txt
The Robots.txt is a non-html text that you can put in your website for informing the search robots which pages they should not visit. It does not help to prevent the search engines from crawling on your site but increases the overall reliability of the web page.
4. Complete Official Information on the Website
It is very important that your website should include your business name, office address, contact number and email id. Availability of detailed information helps the customer to directly contact you and such information is SEO friendly also.
5. Strategic Placing of Keywords for SEO Friendly Website
Keywords or research words play very important role in search of any website in SERPs. Research of Keywords is one important task but more complexes when it comes to its strategic and correct placement. Keywords optimization is an important task to be performed. Keywords are to be incorporated into the design of your website.
6. Updated Content for SEO Friendly Website
The content of the website should be unique and useful. If your content is copied then such website is not SEO friendly. The Content of the website is not a one time job but you need to keep it updated then only it will be appealing to visitors. Content with visual elements is always attractive but do not overload your page with such visuals as this may affect the speed of your website. If you have pages on social websites like Facebook, Twitter or Instagram, then links should be provided on your website. Search engines take keywords/contents from these social media as well.
In content, the expression and presentation should be different from others but the meaning should not be changed, that the why you can create an awesome write-up for your blog or website.
Another factor to be mentioned here is related to duplicate content. The search engines have cracked down on a number of pages having duplicate content or plagiarized text by assigning them with lower ranks. The key factor here is to have a good content writer who has the ability to draft the indexable content from the scratch rather than picking up the content from already published resources available online. The meta description of the site should also be concise and crisp.
7. Fast Loading Web Pages
Fast loading websites are not only SEO-friendly but also user/customer friendly. It doesn’t matter how unique design your website have or how useful content is narrated if web pages are taking a lot of time to upload. Nobody wants such website. The speed of the website is now part of Google’s ranking algorithm.
8. Include Images for SEO Friendly Website
Not only text to be optimized on the website but images can also be used for the same purpose. Use of images should be done prudently. For example, if you are running an online business, then image optimization plays very important role in generating business. For the purpose of image optimization following important points are to be kept in mind:
- Mention name of the image in English: Creating descriptive name is absolutely essential for image optimization. But such name should be in plain English and search engine should be able to incorporate the same while searching.
- Reduced File Size: Large file/image size takes more time to download. Therefore it is important that the size of the image should be correct so that it can be downloaded easily.
9. Title Tags to make your site SEO Friendly
Title tags play a very important crucial role in the building SEO friendly website. Title tags should fulfill following ingredients to make website SEO friendly:
- Length: Search engines show initial 60-80 characters in a tag. The search keywords should be such that they appear in initial results of search engines.
- Use of Brand: if you are ending tag with your brand name, then such is also an important trick to developing an SEO friendly website.
10. Listing on the Website
Sometimes we find important links on a website viz., directories, portals or etc. Such listing of links are useful not only for customers but are also SEO friendly, as Search engines always look for websites which are more useful for customers and site visitors. Simultaneously, if your articles are listed on any blog/forum then you should also provide a link on your website regarding the same. If the information listed on your website is user-friendly then search engines help you in boosting the ranking and definitely, your website becomes SEO friendly.
11. Focusing on Internal Linking
For a website designer, it is crucial to include proper linkage of different pages within the same domain. It includes internal navigation. In the case of dead or unresponsive links, the SEO ranking of the website could go down considerably.
You should also consider the importance of communicating with the audience. If your website gets any comment from any resource including social media, you must reply to the comments in order to give your website a more personal touch. Refer: http://bit.ly/2j8ePih
Process Venue could help your business growth through the development of SEO-friendly website. Tell us about your take on the article in the comments below.